Keep your brand relevant with news customers want.
eNEWSLETTERS & BLOGS
Short, relevant news items kept EDGAR Online engaged in monthly communication with it’s customer base of 30,000 financial professionals. Sent as an email , the newsletter linked to the online blog where customers could get the full story, comment, and also see ads for product updates. My writing services for company newsletters cover any or all of your needs: from story development to complete editorial management, design, and publishing of your newsletter.
Placement in respected publications is expected of brand leaders. But few marketing agencies have staff writers who can dedicate the time required to research or craft a story with in-depth, original content. For five 5 years, I became immersed in writing about a new technology used tin business reporting, called XBRL. For the accounting industry’s trade association, AICPA I interviewed international financial leaders, central bankers, and securities regulators to produce a story on global trends. It was produced as a booklet and also printed in the Journal of Accountancy, titled “The History of Our New Language.
ENGAGING INTERNAL & EXTERNAL CUSTOMERS
Educational, persuasive communications can come in many forms and engage both external and employee audiences. In this viral marketing campaign, the goal was to leverage the social networks of a Fortune1000’s older and retiring employees. The marketing agency needed a dynamic presentation to help sell the groundbreaking concept. I researched the 50+ market before developing inspiring, life-style story ideas for the presentation and directed the design of a prototype publication.