COMPLETE WEBSITE DEVELOPMENT
Not-for-profits: We kept costs to a minimum with this simple, six-page site for a local meditation group by using an off-the-shelf Word Press template. We customized it with a unique design and then linked it to social media sites and set up a free email application for robust communications.
Personal websites: This artist needed a website fast! The paint was still drying on her canvases. Now, finally, she could emerge from the studio to deal with the press and promotion of the show. Two days later, the website was live. We quickly customized a standard template with her beautiful imagery of color and joy.
Professional Services: Regent Wealth Management, a stellar financial mmanagement firm, needed a complete website update for their eight year old site. They also wanted to be able to add and edit content on their own, without waiting for a webmaster to get back to them. Working with a team of top design, web development, and photography, we created a site that is both beautiful and an accurate reflection of the quality service the firm delivers.
COMPREHENSIVE MARKETING COMMUNICATIONS
The high-profile financial data client, EDGAR Online, (now part of RR Donnelley) required a full array of online communications. I worked directly with top level executives to craft engaging website content, to develop case studies that sales staff could use in targeted presentations, maintained a newsletter and blog, and helped develop email campaigns to launch new product and upsell existing customers.
Original research went into this digital presentation about emerging technology that is threatening the business models of large accounting firms. Presented in Dallas to Deloitte’s Business Intelligence practice, it won praise as “the best presentation we’ve ever heard.”
Panasonic Avionics needed a rewrite of the corporate website to match new branding, and a script for a video that could be shown online and used at trade shows. The Panasonic voice over script highlighted the new in-flight customer experience.
EXECUTIVE & EMPLOYEE COMMUNICATIONS
Desktop-delivered executive messages were developed to help business owners explain new initiatives to global employees of IBM, GE Capital, American Express, Colgate Palmolive, and DaimlerChrysler. These were produced while I was Director of Content for Mentor Communications. Click here for a fuller description. These are all proprietary projects, but I am happy to discuss communication strategies for introducing new business processes.
CLEAR SALES & MARKETING MATERIALS
This master PowerPoint Presentation of IBM Life Sciences technology can be cut and pasted by sales reps into customized presentation for targeted customers. Call or email to discuss your need for a well- organized, attractive digital presentation, or for an improved version of the one you are using.